There are currently over 207 Million Americans with Internet Access spending over $80 Billion dollars a year online. This $80 Billion dollars spent online went to industries that had the technology and realized the advantages of online ordering within the first 12 years of the Internet as we know it today. Those vertical markets of retail, finance, banking, technology and others have all reaped the significant benefits of e-commerce conveniences for their operation and for their customers.

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The restaurant industry, though it represents about 4% of the GDP in the United States, is one of the last industries to offer online ordering to their customers. With the advent of High-Speed Internet access, restaurants now have the power of the Internet literally at their fingertips. This is due to the research that shows it is now typically faster to place and pay for an order online than it would be to call the restaurant to place the order.

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To further prove the power of the Internet, even though less than 10% of restaurants currently have online ordering, of those 207 Million users, over 80% percent of them are browsing restaurant Websites before actually dining at that restaurant. This means that a restaurant's Website is a first impression AND should be the first point-of-sale. In addition, studies by the National Restaurant Association show that online ordering patrons on average spend 18-20% more than phone-in orders. In today’s fast-paced world of time-conscious consumers, industries across the board must offer their paying customers options. Those options should be solutions that exceed the consumers demand.

Restaurant Online Ordering is a solution that meets a demand. This demand is coming from a growing demographic of consumers who prefer to order products and services online. Online Ordering turns their work or home computer into a food ordering device. Is your operation meeting this demand?

Facts that excite us include USA Today’s findings that the average American ate 81 meals inside restaurants, but ordered 127 ordered to-go for carry-out. The National Restaurant Association stated that 78 % of US households purchased at least on carryout meal per month. They also state that 64% of patrons say they would order take-out or catering online if it were available. We know that 90% of restaurants offer take-out to maximize their kitchen capacity. Resercom’s RAZ restaurant online ordering solution is ideal for restaurant owners and operators within this demographic.

Today, the public is dining out more than ever. From business luncheons to parents picking up takeout for a family meal, the public is spending $511 billion on restaurant food. What will you do to gain a competitive advantage?