Successful loyalty programs have at least three factors in common:

1. The right mix of rewards for the company's unique customer base:
* Reward your clients for their patronage
o There are currently 146,828,875 active home Internet users in the United States.

o Keeping an existing customer is far less expensive than acquiring new customers. What's more, truly loyal customers will evangelize, resulting in new customers without the additional customer acquisition costs.
o Offer Web-Only points for their purchase
* Accumulate ‘Pointz' for future purchases to build frequency
o Nearly 90% of Americans actively participate in a rewards program
* Clients Receive Special Member-Only Specials
o Send great coupons and exclusive in-store offers in your email blasts
* Award more points for higher margin items and increase profitability
o You set the values for each menu item
o Creatively drive sales to selected items or specials

2. An effective communications program that keep customers engaged:
* Create special offers for clients that are utilizing your system
o Create Special Discounts and Promotions for ‘Pointz' Program Members
o Email Daily Specials for a group order to Program Members and let them gain the points for promoting a large business lunch from their office

3. A program structure that encourages desired/profitable behaviors:
* Promote your location to a dedicated client base
o 89% of Restaurants have a Website, yet only 18% currently offer Online Ordering – Take advantage of this Margin NOW!
o 68% currently use email marketing to advertise to their patrons
* Track your online “Pointz” Program detail for future marketing efforts
o Recent research tells us that modern consumers are faced with approximately 3000 marketing messages per day. What's questionable, though, is how many of them are the right message for the right customer at the right time.
o Tailor your Marketing message to your loyal customers
* Track customer spending habits in 'real-time'
o The average American spends 18% more online than traditional ‘over the phone' orders.

The RAZ™ “Pointz” Program has ALL 3!

Example: A regular restaurant patron visits your website unsure of his choice for dinner. As he reviews the options, he notices that he can receive double points for a particular high-margin item or combo form the restaurant and chooses that item to gain redeemable points for a future purchase.

Profit reason to deploy:

* Stimulate repeat business
* Drive sales of high-margin items
* Increased ticket averages

Efficiency reason to deploy:

* Real-time tracking of Marketing Initiatives
* Reduction of disruptive phone calls during busy periods

Competitive Advantage reason to deploy:

* Patron Trend Analysis
* Increased Brand Loyalty

Here's How It Works:

1. Your restaurant creates a customized Pointz program by contacting the Resercom Client Relations Representative at 866.776.1124 and deciding on their Pointz/Rewards Ratio (ex: $1.00 = 10 Pointz & 10 Pointz = $.10 towards redeemable purchases)
2. You can send out a marketing piece explaining the new loyalty program via snail or email to their client base, or by utilizing point of sale materials within their establishment.
3. Your Patrons log on to your restaurant's web site, using their personal login account or create a new account by submitting a Username and Password.
4. Patrons can then Browse Menu Items and review “Pointz” available for menu items.
5. The Patron can then Review Tray and see the accumulated “Pointz” for their order.
6. Once a benchmark of “Pointz” earned has been met the patron can redeem those “Pointz” for preset Rewards or Discounts.
7. The patron can further access their Pointz at their leisure in the My Account section of the Website.