A customer who is "brand loyal" will choose the same name-brand product, even when there are feasible alternatives and even when those alternatives are priced lower.

Studies have shown that 5% of a company's customers account for 50% of that company's profits. It's brand loyalty that makes this statement true. Therefore, it makes good sense for our clients to court their customers and encourage their loyalty.

The reasons for brand loyalty don't change, whether a customer is dining in a restaurant, calling in a take-out order, or ordering food online. When asked, customers cite time and again the following rationale for their brand loyalty:

• consistent quality and service
• exclusive product features
• psychological advantage, such as a feeling of status.

RAZ e-Loyalty™ allows your establishments to quickly setup, implement, and manage effective online loyalty programs that will not only attract new customers, but also turn your existing customer base into online patrons with whom you can increase frequency of visits with the ease and convenience of Web ordering.