By utilizing the RAZAdmin™ Web application you can access customizable reporting options including customer history and spending habits. You can also track promotions and discounts to quantify your marketing efforts.
Example: Nancy, the Marketing Director for a medium-sized family dining chain recently placed an Ad in a local newspaper to draw attention to her Company’s new Online Ordering feature. She added a promotional code on the Ad to receive a 15% discount on your online orders. By accessing the reporting feature she can track patron purchases and promotions to help judge her marketing efforts and assess dollars spent for future programs.
Efficiency reason to deploy:
* By capturing customer emails, eliminating wait times for pick-up and payments, customers experience a more “personalized” service.
* Develop targeted Marketing efforts
* Trend analysis
Competitive Advantage reason to deploy:
* You truly understand your customer base and their preferences
* Real-time Business Intelligence |